Esports Management

Students who pursue the Bachelor of Science in Hospitality and Tourism Management may choose the Esports Management concentration.

Program Details

  • 120 credit hours with at least 36 credits at or above the 300 course level

  • Cumulative GPA of at least 2.0

  • Available online or on campus

General Education Core Requirements

Visit the Undergraduate Bulletin for details.

Bryan School Pre-Admission Courses

Students should complete the pre-admission courses by the end of the sophomore year, or as soon as possible thereafter. See the Bryan School of Business and Economics for more information.

Common Business Core Courses

Major Requirement

Core Courses

  • HTM 102 Introduction to Tourism and Hospitality
  • HTM 103 Introduction to Esports Management  
  • HTM 250 Diversity and Equity in Hospitality and Tourism 
  • MKT 421 Promotion Management in Esports 
  • HTM 433 Esports, Meeting and Event Tourism 
  • HTM 491 Tourism and Hospitality Strategic Management (Capstone)

Major Electives

Select 2 of the following courses: 

  • HTM 310 Hotel Operations 
  • HTM 312 Hospitality Facilities Management 
  • HTM 313 Revenue Management 
  • HTM 332 Sustainable Destination and Experience Management 
  • HTM 427 Internship in Hospitality and Tourism Management 
  • HTM 451 Service Management 
  • HTM 459 Independent Study in Hospitality, Tourism, and Esports 
  • HTM 488 Special Topics in Resorts and Entertainment Attractions 
  • MKT 407 Sports Marketing 

Course Descriptions

HTM 103 Introduction to Esports Management
Overview of the esports industry and the fundamentals of effective esports management. Students will explore the history, growth, current management practices, stakeholders, and future of esports. Students will explore career opportunities in esports management.

HTM 250 Diversity and Equity in Hospitality and Tourism
Diversity and equity issues in hospitality and tourism management. Political, social, and cultural variables impacting hospitality supervision and human resources.

HTM 310 Hotel Operations
Exploration of lodging operations and management, which include hotels, resorts, cruise ships, and rentals. Topics include revenue-management, forecasting, budgeting, measuring operational and employee performance, ethics, sustainability, and property management technology.

HTM 312 Hospitality Facilities Management
An overview of managing hospitality facilities such as restaurants, hotels, and attractions. Students learn to communicate functional goals from an operator’s viewpoint such as operating costs for various types of facilities, types and characteristics of major building systems, and sustainable aspects of building equipment and management.

HTM 313 Revenue Management
Applies economic principles of demand and supply to hotel and resort revenue management; addressing sources of revenue, inventory control, pricing decisions, customer relationships, sustainability, and strategic partnerships.

HTM 332 Sustainable Destination and Experience Management
Introduction to the management of sustainable tourism destinations. Students will be exposed to the entire destination and experience management process including basic concepts, planning, development, management, and marketing of tourism experiences.

MKT 407 Sports Marketing
Sports marketing applies marketing, promotion, and sales tools and techniques to the specific domain of sporting events, sporting activities, and sports related products.

HTM 472 Internship in Hospitality and Tourism Management
This internship enables students to gain valuable work experience within the hospitality industry. 100 supervised clock hours required for completion of this 3-credit course.

MKT 421 Promotion Management in Esports
Promotion process and decision criteria for making promotion management decisions in the context of esports. Emphasis on behavioral and communicative aspects of advertising, personal sales, direct selling, and other promotional tools from a management decision-making viewpoint.

HTM 433 Esports, Meeting and Event Tourism
Explores community tourism management with a focus on destination event portfolios, including travel involving esports meetings and events. Students learn to plan and execute these events and develop a community event portfolio management. 

HTM 451 Service Management
Integration of service systems management, human behavior, and marketing in the creation, delivery, and assurance of service quality and customer service.

HTM 419 Independent Study in Hospitality, Tourism and Esports
Independent research experience conducted by individual students under the supervision of a selected program faculty member.

HTM 488 Special Topics in Resorts and Entertainment Attractions
A review of current trends and management topics related to entertainment attractions, including esports, theme parks, spectator sports, theaters, concert venues, and resorts. This course includes practical experience with reflection and discussion.

HTM 491 Tourism and Hospitality Strategic Management
A capstone case course where students utilize the integration of knowledge and skills, acquired throughout their coursework, through the strategic management process to address issues facing tourism and hospitality organizations.

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